What Happens When Your Small Business Is Hacked

What Happens When Your Small Business Is Hacked

News headlines continue to call our attention to the latest cyber attacks — something that provides IT and security professionals with the daunting task of remaining steadfast on the unpredictable security battlefield. In fact, 53 percent of IT professionals felt...
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6 Smart Tax Moves To Protect Your Small Business

6 Smart Tax Moves To Protect Your Small Business

Interested in using an S corp to cut your payroll taxes? Here are some smart moves to protect yourself from the IRS: Make sure all payments are made to your corporation, not to you personally, and that contracts for work...
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How Your Small Business Can Make Use Of Big Data Now

How Your Small Business Can Make Use Of Big Data Now

For the past few years, people have been talking about big data. Surely you’ve heard of it, but do you take advantage of it for your small business? Shutterstock Big data has left its mark on every industry imaginable, including...
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How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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Is Your Angel Investor Playing Power Ball or Money Ball?

Is Your Angel Investor Playing Power Ball or Money Ball?

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires an...
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5 easy ways to get more out of your B2B marketing data

Data drives decision-making in several industries. It provides cover, establishes trends, and points toward outlooks. So why, according to a PricewaterhouseCoopers study, do 62% of executives rely on their experiences instead of empirical evidence? The answer ...
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