How to Use Cryptocurrencies and Blockchains to Innovate in Your Small Business

How to Use Cryptocurrencies and Blockchains to Innovate in Your Small Business

For businesses, these are exciting times, especially with the enhanced capabilities that fintech startups and service providers can offer, whether you are an enterprise seeking to optimize operations or a small business looking to expand. Looking beyond the cryptocurrencies, however,...
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SyncStream Benefits Analysis Toolkit Gives Glimpse Into Your Business’s Future

SyncStream Benefits Analysis Toolkit Gives Glimpse Into Your Business’s Future

SyncStream has a new tool designed to forecast the cost of employee benefits. The Benefits Analysis Toolkit automates a variety of benefits calculations to free up HR department timeand eliminate human error. SyncStream Benefits Analysis Toolkit Small Busin...
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Five Psychological Principles To Guide Your Holiday Marketing Campaign

Five Psychological Principles To Guide Your Holiday Marketing Campaign

Shutterstock Understanding buyer behavior and psychographic boundaries helps marketers better meet consumer demand and increase their profitability. If psychology has taught us anything in the past century, it’s that our perception of choice is actually fair...
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When Financial Transparency Helps or Hurts Your Business

When Financial Transparency Helps or Hurts Your Business

Financial transparency can be a tricky issue for small businesses. You may be tempted to keep the majority of your financial information on a need-to-know basis among only your top leadership team. But there can be benefits to sharing this...
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6 Tips To Up Your 2017 Retail Holiday Marketing

6 Tips To Up Your 2017 Retail Holiday Marketing

The 2017 holiday shopping season is expected to be one of the best in recent memory, thanks to overall improvements in the economy, low unemployment, and an increase in consumer spending. With consumers gearing up to potentially spend more this year, retaile...
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What’s Your Favorite Website Builder Tool?

What’s Your Favorite Website Builder Tool?

Even if you’re not selling anything there, your business website is probably the most effective marketing tool you own right now. But unless you’re adept at building websites on a professional level or that’s your business, it is probably one...
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