How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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Is Your Angel Investor Playing Power Ball or Money Ball?

Is Your Angel Investor Playing Power Ball or Money Ball?

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires an...
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5 easy ways to get more out of your B2B marketing data

Data drives decision-making in several industries. It provides cover, establishes trends, and points toward outlooks. So why, according to a PricewaterhouseCoopers study, do 62% of executives rely on their experiences instead of empirical evidence? The answer ...
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Signs You’re Losing Control of Your Family Business

Signs You’re Losing Control of Your Family Business

When the non-family chairman/CEO unexpectedly told family business owners that they had to live without dividends or sell the business, Tommy leaned over and whispered in his cousin’s ear: “Do you get what’s going on? The numbers have always been...
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Griffin Reserve Case Adds a 3000mAh Battery and 3.5mm Headphone Jack to Your iPhone 7

Griffin Reserve Case Adds a 3000mAh Battery and 3.5mm Headphone Jack to Your iPhone 7

Griffin is a popular accessory maker for gadgets including Apple’s iPhone. It makes tough cases like the Griffin Survivor, and was acquired by Incipio in August 2016. On Wednesday, the parent company had unveiled an iPhone 7 case that adds...
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Fasetto Link Is a Wireless 2TB SSD That You Can Carry in Your Pocket

Fasetto Link Is a Wireless 2TB SSD That You Can Carry in Your Pocket

This year at CES, a US-based startup called Fasetto is showing off Link – an ultraportable SSD external drive that’s small enough to fit into a jeans pocket. Available in three sizes – 256GB, 512GB, and 2TB – the Link...
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