Insurer Aviva India Turns To PSU Banks On Recapitalisation Plan Boost

Insurer Aviva India Turns To PSU Banks On Recapitalisation Plan Boost

Aviva Plc’s India life insurance joint venture is raising its exposure to the country’s state-run banks as it bets the government’s $32 billion plan to rescue lenders burdened with record bad loans will boost their prospects. The insurer also likes...
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Shell on overcoming the B2B challenges of GDPR

Shell on overcoming the B2B challenges of GDPR

Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex. Encouragingly, most B2B marketers (72%) do have a good awareness of GDP...
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Marketoonist on the evolution of advertising

Marketoonist on the evolution of advertising

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne .Sourtce:-marketingweek.
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The bane of brands: pressure of ‘always on’ content marketing

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be...
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Plastic items, furniture may get cheaper as govt plans to cut GST rates on items in 28% slab

Plastic items, furniture may get cheaper as govt plans to cut GST rates on items in 28% slab

The GST Council may consider Friday reducing items in the 28% tax slab and slash rates for daily use items, plastic products and handmade furniture as it looks to provide relief to consumers. Four months after the Goods and Services...
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New Facebook Feature Allows Small Businesses to Integrate Messenger on Their Websites

New Facebook Feature Allows Small Businesses to Integrate Messenger on Their Websites

Facebook (NASDAQ:FB) just introduced a new feature for its Facebook Messenger platform that will allow businesses to integrate Messenger into their own websites. Facebook Messenger Customer Chat Plugin The Customer Chat plugin allows businesses to use one pl...
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