There’s a reason many more Indians might want to read the works of Clarice Lispector

There’s a reason many more Indians might want to read the works of Clarice Lispector

It was in the year 1943, at the age of 23, that Clarice Lispector published her first novel, and on the suggestion of Lúcio Cardoso, whom she was in love with, titled with a line from Joyce: Near to the Wild...
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Should Indians be worried about the safety of their bank deposits? What we know (and what we don’t)

Should Indians be worried about the safety of their bank deposits? What we know (and what we don’t)

The Finance Ministry in a series of tweets earlier this week clarified that rights of depositors will not be compromised by the Financial Resolution and Deposit Insurance Bill, 2017, or FRDI Bill, expected to be tabled in the Parliament in...
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The Role Of Marketing In Cybersecurity

The Role Of Marketing In Cybersecurity

Shutterstock Marketing has evolved tremendously since I started my career. Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications ...
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Secrets of Marketing to Gen Z Revealed

Secrets of Marketing to Gen Z Revealed

“Millennials are the most talked about generation in history … Now people want to know what’s next.” – Connor Blakley, Gen Z Consulting Expert Considering how much focus has been placed on the millennial generation over the past half-decade, younger...
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The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from the...
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India passing through fast formalisation of economy, says Arun Jaitley

India passing through fast formalisation of economy, says Arun Jaitley

Finance minister Arun Jaitley on Friday said India is at present passing through a stage that will in future be recognised as a phase of fast formalisation of the economy. Speaking at a State Bank of India (SBI) event here,...
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