Five Reasons Mobile Marketing Is Becoming Even More Important

Five Reasons Mobile Marketing Is Becoming Even More Important

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates are up 64%...
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Small business spotlight: Mason Marketing and Mason Digital

The dictionary defines marketing as “an aggregate of functions involved in moving goods from producer to consumer.” The key word, especially nowadays, is aggregate. The digital revolution has introduced so many methods and procedures to link sellers and po...
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Is Performance Marketing Worth Pursuing?

Is Performance Marketing Worth Pursuing?

What happens when you’ve done your analysis, aligned your marketing campaign with the client’s needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a performance contract? During my almost decade career ...
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How Shell has bridged the gap between brand marketing and data

How Shell has bridged the gap between brand marketing and data

Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data. Starting out on agency side in Australia and Malaysia before joining British...
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How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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5 Awesome Marketing Tips for the Underdog

5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a...
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