How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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5 Awesome Marketing Tips for the Underdog

5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a...
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Fresh marketing data helps boost the bottom line

Fresh marketing data helps boost the bottom line

Uncovering the hidden gems of data can help organizations make timely adjustments calls for a highly structured convergence of data sources and marketing expertise, guided by C-suite vision and needs. Weekly Edition Filled with “must read” stories, industr...
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Dealers race to keep pace with Google marketing

Dealers race to keep pace with Google marketing

Photo credit: AUTOMOTIVE NEWS ILLUSTRATION What does the “www” in Web addresses stand for? Says one digital ad expert playfully: “wild, wild west.” Joking aside, that’s how it can seem for dealers who hawk their inventory in the d...
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How Adobe’s CIO blends IT and marketing

How Adobe’s CIO blends IT and marketing

Adobe CIO Cynthia Stoddard doesn’t think about marketing and IT as separate functions. “We don’t have an artificial wall between these organizations,” she tells CIO.com. IT and marketing have distinct priorities within the business, but aligning their ...
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It’s Getting Harder to Make Marketing Tech Decisions

It’s Getting Harder to Make Marketing Tech Decisions

The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites. On the one hand there’s consolidation, which improves integration and aims to get m...
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