Are Marketing Conferences Worth It?

Are Marketing Conferences Worth It?

The first marketing conference I ever attended outside a city I resided in was Lawyernomics in Seattle, a conference focused solely on marketing and internal operations for law firms. I loved being surrounded by hundreds of lawyers and marketers eager...
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Uber appoints Sanjay Gupta as Head of Marketing for India operations

Uber appoints Sanjay Gupta as Head of Marketing for India operations

Global ridesharing app Uber has appointed Sanjay Gupta as the Head of Marketing for its India operations. Gupta, who has over 15 years of experience, comes from online furniture portal Urban Ladder, where he was the chief marketing officer. He...
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Summer Bummer: Back-to-School Marketing Starts Earlier Than Ever

Summer Bummer: Back-to-School Marketing Starts Earlier Than Ever

Summer may be in full swing, but back-to-school season for some marketers began long ago—in some cases before students even closed last year’s textbooks. Campaigns from Office Depot and Lands’ End, for example, have already been running for weeks...
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Five Reasons Mobile Marketing Is Becoming Even More Important

Five Reasons Mobile Marketing Is Becoming Even More Important

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates a...
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Small business spotlight: Mason Marketing and Mason Digital

The dictionary defines marketing as “an aggregate of functions involved in moving goods from producer to consumer.” The key word, especially nowadays, is aggregate. The digital revolution has introduced so many methods and procedures to link sellers and po...
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Is Performance Marketing Worth Pursuing?

Is Performance Marketing Worth Pursuing?

What happens when you’ve done your analysis, aligned your marketing campaign with the client’s needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a performance contract? During my almost decade career ...
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