How to learn digital marketing in 14 days

How to learn digital marketing in 14 days

These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing. Digital marketing is one...
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The Role Of Marketing In Cybersecurity

The Role Of Marketing In Cybersecurity

Shutterstock Marketing has evolved tremendously since I started my career. Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications ...
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The Marketing Academy reveals its 2018 fellows

The Marketing Academy reveals its 2018 fellows

Top marketers from brands such as The Walt Disney Company, The Wall Street Journal and Coca-Cola are among 19 marketing leaders who have been chosen to take part in The Marketing Academy’s prestigious Fellowship programme next year. The nine-month programme....
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How Marketing Must Evolve as Smart Devices Impact the Industry

How Marketing Must Evolve as Smart Devices Impact the Industry

Each December, Fjord nails its colors to the mast with a report detailing what we predict will be important in the year ahead. Our new 2018 Trends report (out on Dec. 12), includes a focus on why forward-thinking organizations are...
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How startups can profit from smart digital marketing and metrics

How startups can profit from smart digital marketing and metrics

Digital media acts as the perfect tool for a new company that is looking to market its products or services. Here are ways you can actively harness the medium for your startup. Startups, an essential part of the country’s eco-system,...
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Five Psychological Principles To Guide Your Holiday Marketing Campaign

Five Psychological Principles To Guide Your Holiday Marketing Campaign

Shutterstock Understanding buyer behavior and psychographic boundaries helps marketers better meet consumer demand and increase their profitability. If psychology has taught us anything in the past century, it’s that our perception of choice is actually fair...
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