Customer Service Is The New Marketing

Customer Service Is The New Marketing

Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem looks like a nail” thinking on my part, or even...
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Is Your People-Based Marketing Stacked for Success?

Is Your People-Based Marketing Stacked for Success?

Is Your People-Based Marketing Stacked for Success? By Alex LePage, Published 21 hrs ago facebook twitter linkedin gplus Ad Age India Newsfeed Watch: Eating Milano Cookies in the Bathroom Now Encouraged By Jessica Wohl, Published 2 hrs ago ‘Mudbound&...
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Is Your Angel Investor Playing Power Ball or Money Ball?

Is Your Angel Investor Playing Power Ball or Money Ball?

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires an...
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How Pre-Seed Stage Financing is Changing

How Pre-Seed Stage Financing is Changing

In recent years, further declines in the cost of bringing new software products to market has continued to alter the world of financing early stage software companies in three fundamental ways: First, pre-seed stage valuations have fallen, even though later...
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For marketing, Christmas is a growing a global phenomenon

For marketing, Christmas is a growing a global phenomenon

 Getty Images Historically, religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift and a simple lifestyle. Religious values and attitudes typically help shape the behavior and practices of institutions an...
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Standard Chartered is close to selling its real estate principal finance unit to Actis : Sources

Standard Chartered is close to selling its real estate principal finance unit to Actis : Sources

Standard Chartered is close to selling its real estate principal finance unit to private equity firm Actis, sources with knowledge of the matter said, following the bank’s decision last year to exit the loss-making business. It is also in discussions...
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