Is Performance Marketing Worth Pursuing?

Is Performance Marketing Worth Pursuing?

What happens when you’ve done your analysis, aligned your marketing campaign with the client’s needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a performance contract? During my almost decade career in digital...
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Business environment in India is better but not good: Michael Porter

Business environment in India is better but not good: Michael Porter

A handful of corporate titans, young entrepreneurs and researchers on Wednesday got an opportunity that even some students of Harvard Business School do not get. They got a crash course in business and economics from Michael Porter.   The business...
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Ford just fired its CEO – and the stock price is going nowhere

Ford just fired its CEO – and the stock price is going nowhere

Wall Street is now calling the shots at the number-two US automaker. Okay, if you go by market cap, Ford isn’t number two. It’s number three, depending on what Tesla is doing (at $50-billionish, there are days when Tesla is...
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How Small Business Is Benefiting Kid’s Health

How Small Business Is Benefiting Kid’s Health

Wellness and mindfulness were significant workplace trends in 2016. In the past companies only thought about health when it came to insurance costs, but as we learn more about how health and productivity go hand in hand companies have started...
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Real estate CEO: Record-low housing inventory is ‘freaking us out’

Real estate CEO: Record-low housing inventory is ‘freaking us out’

The number of homes for sale in America has been falling steadily for the past year, but the situation is apparently getting much worse as spring demand heats up. “The inventory is reaching historic lows. It’s never declined faster than...
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Is Your Angel Investor Playing Power Ball or Money Ball?

Is Your Angel Investor Playing Power Ball or Money Ball?

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires an...
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