How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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iPhone 8 Tipped to Improve 3D Touch and Touch ID; Facial Recognition Also in the Offing

iPhone 8 Tipped to Improve 3D Touch and Touch ID; Facial Recognition Also in the Offing

KGI analyst Ming-Chi Kuo is back with his predictions for the iPhone 8, and his latest report focuses on the 3D Touch and Touch ID functionalities. The report claims that Apple will look to improve on both these features in...
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Google Allo Will Store Chat History After All, to Improve Assistant and Smart Replies

Google Allo Will Store Chat History After All, to Improve Assistant and Smart Replies

Google announced the Allo instant messaging app, at this year’s Google I/O conference alongside the Duo video chat app. Duo calls are fully encrypted, and Allo also features encryption, however, the company has now confirmed changes to how it stores...
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Raghuram Rajan Asks Banks To Improve Cyber Security Systems

Raghuram Rajan Asks Banks To Improve Cyber Security Systems

RBI chief Raghuram Rajan urged lenders to take a “fresh look” at their security architecture. Mumbai: In the wake of increased instances of cyber attacks, Reserve Bank of India Governor Raghuram Rajan on Tuesday said the central bank is improving.....
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Demand in India’s Cement Sector May Improve in FY17: Reliance Securities

Demand in India’s Cement Sector May Improve in FY17: Reliance Securities

Mumbai: The domestic cement sector is likely to witness improvement in demand due to a pickup in construction activities and an expected favourable monsoon this fiscal year, a report by Reliance Securities said. Having seen a moderate demand improvement in...
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RBI Chief Rajan Says Need to Improve Health of Banks

RBI Chief Rajan Says Need to Improve Health of Banks

The Reserve Bank of India Governor Raghuram Rajan said on Thursday that the health of the country’s lenders needed to be improved, adding the central bank was taking steps in that direction. Indian banks, which have about $120 billion in...
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