‘The Party’s Over’: How GST Will Impact Those Who Don’t Pay Taxes

‘The Party’s Over’: How GST Will Impact Those Who Don’t Pay Taxes

New Delhi: Rakesh Sachdeva sells auto parts in a busy market in central Delhi, just a few miles from Prime Minister Narendra Modi’s office. Yet despite having a flourishing business he does not pay any tax. Until now, his rundown...
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First Toyota, now Nissan: Automakers diverge on how fast to deploy automatic braking

First Toyota, now Nissan: Automakers diverge on how fast to deploy automatic braking

Big automakers are rushing to launch self-driving cars as early as 2021, but the industry’s major players are moving slowly when it comes to widespread deployment of a less expensive crash prevention technology that regulators say could prevent thousands of....
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How Your Small Business Can Make Use Of Big Data Now

How Your Small Business Can Make Use Of Big Data Now

For the past few years, people have been talking about big data. Surely you’ve heard of it, but do you take advantage of it for your small business? Shutterstock Big data has left its mark on every industry imaginable, including...
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How Shell has bridged the gap between brand marketing and data

How Shell has bridged the gap between brand marketing and data

Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data. Starting out on agency side in Australia and Malaysia before joining British...
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How Small Business Is Benefiting Kid’s Health

How Small Business Is Benefiting Kid’s Health

Wellness and mindfulness were significant workplace trends in 2016. In the past companies only thought about health when it came to insurance costs, but as we learn more about how health and productivity go hand in hand companies have started...
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How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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