How Your Small Business Can Make Use Of Big Data Now

How Your Small Business Can Make Use Of Big Data Now

For the past few years, people have been talking about big data. Surely you’ve heard of it, but do you take advantage of it for your small business? Shutterstock Big data has left its mark on every industry imaginable, including...
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How Shell has bridged the gap between brand marketing and data

How Shell has bridged the gap between brand marketing and data

Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data. Starting out on agency side in Australia and Malaysia before joining British...
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How Small Business Is Benefiting Kid’s Health

How Small Business Is Benefiting Kid’s Health

Wellness and mindfulness were significant workplace trends in 2016. In the past companies only thought about health when it came to insurance costs, but as we learn more about how health and productivity go hand in hand companies have started...
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How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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How to Start a Local News Website

How to Start a Local News Website

The local news industry is changing. But just because it’s not as profitable to start a newspaper anymore doesn’t mean you can’t build a business around the concept of sharing information with local residents. Joe Thompson is an entrepreneur who...
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How Adobe’s CIO blends IT and marketing

How Adobe’s CIO blends IT and marketing

Adobe CIO Cynthia Stoddard doesn’t think about marketing and IT as separate functions. “We don’t have an artificial wall between these organizations,” she tells CIO.com. IT and marketing have distinct priorities within the business, but aligning their ...
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