How to learn digital marketing in 14 days

How to learn digital marketing in 14 days

These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing. Digital marketing is one...
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How startups can profit from smart digital marketing and metrics

How startups can profit from smart digital marketing and metrics

Digital media acts as the perfect tool for a new company that is looking to market its products or services. Here are ways you can actively harness the medium for your startup. Startups, an essential part of the country’s eco-system,...
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Why Email Is The Locomotive Of Digital Marketing

Why Email Is The Locomotive Of Digital Marketing

Shutterstock Email marketing reminds me a lot of the rail industry. The first railroad was a steam locomotive in Wales over 200 years ago. The automobile did not kill it nor did airline travel. Did they alter how it was...
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Digital payment bound to pick up with new technology: Jaitley

Digital payment bound to pick up with new technology: Jaitley

Finance minister Arun Jaitley on Monday expressed hope that digital payment is going to pick up momentum with more advanced technology coming into the market. A lot of people went in for digitisation in terms of mode of payment more...
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Small business spotlight: Mason Marketing and Mason Digital

The dictionary defines marketing as “an aggregate of functions involved in moving goods from producer to consumer.” The key word, especially nowadays, is aggregate. The digital revolution has introduced so many methods and procedures to link sellers and po...
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Are businesses tapping into the potential of digital transformation?

Are businesses tapping into the potential of digital transformation?

The growing perception suggests that by 2025 to 2030, fast-changing technologies such as mobile Internet, the Internet of Things, cloud technology, 3D printing and advanced robotics will make up about 20% to 30% of Asia ex-Japan’s economic growth. It is...
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