How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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Lessons Small Business Can Learn From The College Admissions Crisis

Lessons Small Business Can Learn From The College Admissions Crisis

There is a college admissions crisis, and for once it is not because of a scandal. In fact, in this instance, it is the colleges and universities that are suffering and we can all learn from their plight. The issue...
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Spooky Noises Can Covertly Trigger Smartphone Voice Commands: Report

Spooky Noises Can Covertly Trigger Smartphone Voice Commands: Report

Always-on listening devices were popularised with the first Moto X back in 2013. Saying “Ok Google Now” could wake the phone up even from standby, because dedicated hardware was constantly listening to ambient sounds to pick up that catchphrase. We’ve...
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Developers Can Soon Respond to App Store Reviews; Users Can Disable Review Prompts

Developers Can Soon Respond to App Store Reviews; Users Can Disable Review Prompts

Posting app reviews has always been a difficult process on iOS since you actually need to leave the app you’re using, go to the App Store and post the review. That’s about to change with iOS 10.3, the latest developer...
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Android Pattern Locks Can Be Broken Into in Just Five Attempts, Claim Researchers

Android Pattern Locks Can Be Broken Into in Just Five Attempts, Claim Researchers

If you think that the popular Android pattern lock systems are the best option to safeguard your device, you are mistaken as security researchers have found that it takes just five attempts to break into Android devices. Android pattern lock...
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Fasetto Link Is a Wireless 2TB SSD That You Can Carry in Your Pocket

Fasetto Link Is a Wireless 2TB SSD That You Can Carry in Your Pocket

This year at CES, a US-based startup called Fasetto is showing off Link – an ultraportable SSD external drive that’s small enough to fit into a jeans pocket. Available in three sizes – 256GB, 512GB, and 2TB – the Link...
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