How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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Fresh marketing data helps boost the bottom line

Fresh marketing data helps boost the bottom line

Uncovering the hidden gems of data can help organizations make timely adjustments calls for a highly structured convergence of data sources and marketing expertise, guided by C-suite vision and needs. Weekly Edition Filled with “must read” stories, industr...
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iPhone 4 Reportedly Survives Even After Spending a Year at the Bottom of a Lake

iPhone 4 Reportedly Survives Even After Spending a Year at the Bottom of a Lake

Photo Credit: Buzzfeed Apart from this year’s iPhone 7 and iPhone 7 Plus, all the previous generation iPhones were not officially water resistant. However, in an interesting turn of events, a 2010-released iPhone 4 reportedly managed to survive underwate...
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