Is Performance Marketing Worth Pursuing?

What happens when you’ve done your analysis, aligned your marketing campaign with the client’s needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a performance contract? During my almost decade career in digital marketing, I’ve worked on a lot of marketing deals. Having…

IMF approves loan to Mongolia to finance reforms

The International Monetary Fund said Thursday lenders have approved a USD 5.5 billion financing package for Mongolia to support reforms meant to revive economic growth and reduce reliance on mineral exports. The fund said it would provide $434 million to Mongolia over three years and others including the Asian Development…

Business environment in India is better but not good: Michael Porter

A handful of corporate titans, young entrepreneurs and researchers on Wednesday got an opportunity that even some students of Harvard Business School do not get. They got a crash course in business and economics from Michael Porter.   The business strategist and economist teaches at Harvard. A student who wants…

Sensex Falls 206 Points As Pharma Shares Tumble, Nifty Ends Below 9,400

The Sensex fell over 200 points and Nifty closed below 9,400 on the back of broad-based selling pressure. Shares of pharmaceutical companies like Sun Pharma, Lupin, Cipla, Dr Reddy’s Labs and Aurobindo Pharma were among the worst hit in today’s session. Sumeet Bagadia, associate director at Choice Broking, said on…

Union Cabinet Scraps Decades-Old Foreign Investment Regulator

The cabinet today put its stamp on dissolution of the Foreign Investment Promotion Board (FIPB), bringing the curtains down on the two-decade old organisation empowered to recommend clearance for foreign direct investments up to Rs. 5,000 crores. While presenting the government’s annual budget in February, Union Finance Minister Arun Jaitley…