Five Psychological Principles To Guide Your Holiday Marketing Campaign

Five Psychological Principles To Guide Your Holiday Marketing Campaign

Shutterstock Understanding buyer behavior and psychographic boundaries helps marketers better meet consumer demand and increase their profitability. If psychology has taught us anything in the past century, it’s that our perception of choice is actually fairly limited and easy to...
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Secrets of Marketing to Gen Z Revealed

Secrets of Marketing to Gen Z Revealed

“Millennials are the most talked about generation in history … Now people want to know what’s next.” – Connor Blakley, Gen Z Consulting Expert Considering how much focus has been placed on the millennial generation over the past half-decade, younger...
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The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from the...
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Stocks Off To A Cautious Start, IT Stocks Advance

Stocks Off To A Cautious Start, IT Stocks Advance

The stock market made a sedate cautious today as the benchmark Sensex rose marginally, led by buying in realty, IT and healthcare stocks. Positive Asian cues also supported the markets. The 30-share index traded higher by another 45.15 points, or...
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2018 Budget: Where will marketers spend their dollars?

2018 Budget: Where will marketers spend their dollars?

More than half (61%) of communications and marketing leaders expect more budget going into content creation over the next 12 months, according to the Communications and Marketing Survey 2017/18 by integrated communications and marketing agency Cognito. The stu...
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Creative, Unusual Music Marketing Methods

Creative, Unusual Music Marketing Methods

With the massive volume of music, and the number of musicians out there, standing out and getting noticed has become harder than ever. Traditional marketing methods, while helpful, may not be enough to get you noticed as an artist. Here...
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