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Small business spotlight: Mason Marketing and Mason Digital

The dictionary defines marketing as “an aggregate of functions involved in moving goods from producer to consumer.” The key word, especially nowadays, is aggregate. The digital revolution has introduced so many methods and procedures to link sellers and potential customers...
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Is Performance Marketing Worth Pursuing?

Is Performance Marketing Worth Pursuing?

What happens when you’ve done your analysis, aligned your marketing campaign with the client’s needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a performance contract? During my almost decade career ...
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Sensex Falls 206 Points As Pharma Shares Tumble, Nifty Ends Below 9,400

Sensex Falls 206 Points As Pharma Shares Tumble, Nifty Ends Below 9,400

The Sensex fell over 200 points and Nifty closed below 9,400 on the back of broad-based selling pressure. Shares of pharmaceutical companies like Sun Pharma, Lupin, Cipla, Dr Reddy’s Labs and Aurobindo Pharma were among the worst hit in today’s...
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How Shell has bridged the gap between brand marketing and data

How Shell has bridged the gap between brand marketing and data

Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data. Starting out on agency side in Australia and Malaysia before joining British...
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Suzlon Energy Surges 8%, Hits 52-Week High On Q4 Earnings Beat

Suzlon Energy Surges 8%, Hits 52-Week High On Q4 Earnings Beat

Shares of wind turbine manufacturer Suzlon Energy rose as much as 8.27 per cent to hit fresh 52-week high of Rs. 22.25 after the company post market hours on Friday reported net profit of Rs. 578.99 crore in the fourth...
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Asian Shares Post Biggest Gain In A Month

Asian Shares Post Biggest Gain In A Month

Hong Kong: Asian stocks posted their biggest daily rise in a month on Monday following modest gains in US shares, though the greenback came under renewed pressure as Washington’s political turmoil undermines confidence in US economic policy. MSCI’s...
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